The story so far
Ukraine through the eyes of foreigners
Destination UA began in 2019 as the first English-language travel show about Ukraine. Foreign hosts arrived without ready-made answers, met local people and tried the country for themselves: its cities, food, history, nature and modern culture.
The project was supported by the Ukrainian Cultural Foundation. The first season also became part of the #ExploreUkraineNow campaign, and Ukrainian embassies used its episodes to present the country abroad.